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Lotta Hasselblad Branding
For jewelry designer Lotta Hasselblad, my team and I at Hyper Island developed a brandbook and website prototype as part of her rebrand. The brief called for a purpose, mission, vision, and values that honored her heritage of handcrafted individuality while speaking to a broader, trend-conscious audience, from expressive teenagers to confident women and style-aware men.
Visual Identity
Working directly with Lotta shaped the creative direction. Her personality became the core of the visual identity, expressed through a bold, colorful palette and spontaneous graphic elements that captured her quirkiness. The brandbook established the identity, tone, and visual language, which we then brought to life through mockups and a working website prototype.
Team
Ryan Sundin, Gustav Viklund, Evelina Benislavska, Johanna Nordlander, Malwina Kleparska, Ying Chen